This post is about private labeling options mainly for branding and packaging. This will give you a clear idea about different types of Private Label Brand embossing to your product.
1. Screen Printing (or Silk Screen)
Screen printing is the most common and widely used method for adding a private label on both product body and packaging. It can be applied to products made from almost all kinds of materials such as plastic toys, glass bottles, stainless cup, rubber dumbbell, etc. If you are buying more than 500pcs/item, screen printing is the easiest and cheapest way to add your private label.
Most Chinese factories can offer screen printing service for free if you can buy more than a certain MOQ. Or they will charge you around a $50-$60 fee for creating printing plate, and around $0.05/product labor fee for printing. If the supplier doesn’t offer the service, you can easily find a printing supplier in China to do the job.
But honestly, the vendor usually has a relative or contact to do this for them
The only drawback of screen printing is that it’s not suitable for multi-colored patterns, especially gradient colors.
2. Thermal Transfer
Thermal transfer printing process is more complicated than silk printing and it requires a temperature range from 140℃ to 180℃. Therefore, it’s a little bit more expensive than silk printing and has some restrictions on materials.
The cost is around $100 – $150 for creating the printing plate, and $0.08 printing fee for the 7x7cm size gradient color. You can use this as a reference.
3. Laser Printing / Engraving
Usually, it doesn’t require huge MOQ as there’s no need for plate making. My supplier only charged me less than a dollar to laser my client’s logo on a stainless steel fruit infuser bottle sample two weeks ago. For mass production, it may cost you $0.05-$0.25/unit, depending on the quantity and size.
The advantage of this solution is your private label looks more nature and higher quality than printing, but the high cost is its primary disadvantage. Customizing your logo in a product mold means you need to change supplier’s mold or even create a brand new mold. And you will absolutely not choose this solution when you are not buying big quantity.
In my experience, there’s no extra cost to make the molding private label, but the factory will charge you a fee for changing mold or creating the mold, and the price depends on products. Usually, a mold for plastic items costs $1,000 to $3,000, and mold for metal products needs $500 to $1,000.
Creating molds also needs 15 to 20 days, which means it takes much longer time than other solutions.
5. Machine Embroidery
Embroidery is mainly applied to items made of cloth, such as garments, caps, and bags. It’s more durable and appears higher level comparing to silk printed logos, and there are no color fading problems with this solution. However, it costs more than screen printing.
I prefer to sorting embroidery into two types. The first type is to embroider the logo directly on the product. But it’s not quite suitable for very small and complex logos.
The second type is to make a patch. Normally the embroidery factories make these patches and sell them to garment manufacturers. This way allows multi-color and complicates patterns, Most vendors have minimum order amount of $50. The unit price for a 5cm x 6cm logo with four colors is like $0.15.
6. Sticker Label
Sticker label is absolutely the simplest, cheapest and the most widely used way among all solutions. I really cannot think of anything that can’t be labeled with a sticker.
It’s quite easy to find sticker vendors who can help you print different shapes and sizes of stickers. Usually, the MOQ is just $40 to $50 for one design.
If you only have an order of 500 products and get 3000 pieces of customized sticker labels done, it’s ok to leave the remaining stickers with your product manufacturer. This means you’ll probably buy more goods from them in near future. They’ll be happy to keep stickers for you.
If your budget for packaging is limited, you don’t want to spend $0.2 or $0.3 to make a box for your goods, and you don’t want to make stickers, then you should consider trying another option – paper cardboard. Print your private label and all other information on a cardboard and pack your goods with it.
Paper cardboard is the best option for low-cost items like socks. It’s about $0.35 to buy a pair of sock from China, and the paper cardboard is around $0.03/pc.
Typically retailers prefer using paper cardboard for tool or kitchen products category because it enables customers to see the product easily.
Tags are one of the most economical ways to private label. It’s usually applied to categories like apparels, toys, tools, fashion jewelry, etc.
Most people choose to use 300gsm Ivory cardboard most because of it’s cheap (the same material of most business card are made of).
9. Printed Poly Bag
Compared to other packing methods, printed poly bag is a kind of simple packing for large quantity products. The printing plate is about $100/color, manufacturers usually demand tens of thousands for MOQ. If you are not planning on large MOQ, go with other private label solutions.
10. Customized Box
Making your own design and printing it on a customized box is suitable for almost all product. But saying this it’s also the most expensive solution among these above. A fancy box can easily make your product look great and achieve higher perceived value.
The box packaging is a very large industry. The price is related to different material, technique, and machinery. Take the cheapest box – corrugated case as an example, for 3000 pcs of 8”x4”x4” corrugated case with your pattern on it, the unit price is around $0.25. If you want to do a firm one like the iPhone box, it might cost you at least $1 each.
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