The categories which the sellers would most commonly want to sell would require to be approved by Amazon for the seller to be able to sell the items. These are known as ‘Restricted Categories’ On Amazon.

The categories for which approval from Amazon is required are:

  • Clothing and accessories

  • Shoes and Handbags

  • Watches

  • Fashion Jewelry

  • Health and Personal Care

  • Beauty

  • Grocery

To request approval to sell in the restricted categories the following criterion must be met:

  • You should be a pro merchant.

  • The defect rate in the order should be less than 1%

  • Pre-fulfilment cancel rate should be less than 2.5%

  • The late shipment rate should be less than 4%.

Getting approval in health and personal care, beauty or Grocery.

In order to get these categories approved, Amazon needs to be provided with the invoices. These 3 are the hardest categories to be approved, reason being that they lack specification of documentation. So it’s likely that communication received from different agents may vary.

You would be required to be patient when trying to get approval in these categories. Amazon presently requests sellers to provide the commercial invoices from the suppliers of good repute. And the retail receipts can not be used for approval in these categories.

The best way you could get a commercial invoice would be to purchase directly from a wholesale company. It’s best to ensure this by speaking to them directly if they would provide the commercial invoice at purchase time.

The invoice must contain the name, address, phone number and the website.

Your company name should appear as it is on your Amazon seller account and the address should be same as that on file.

Getting approval in shoes and handbags, clothing and Accessories, watches or Jewelry

With the recently updated process from amazon, sellers do not need to provides images or flat files for products in these categories. There is an application process in which several questions are put and you can get instant approval based on the answers.

Amazon asks questions about products that is intended for sale, about your business model and intentions behind applying for the category chosen. The questions would not require any separate before hand preparation.

Amazon typically wants you to be purchasing either from the brand owner or the manufacturer. Declining to both of these would result in you not being able to move the application forward.

Now, lets get into the Step-by-step process


To sell your products at Amazon, you will need to create your own seller account. To do this, go to the Amazon home page and click on the link “Sell” in the upper left corner. Sometimes it also appears somewhere else. Alternatively, you can also call for live support.

Amazon would like to know from you whether you want to sell “single” or “many” products. This means whether you want to try selling products at Amazon only, or just want to use them privately, or if you want to use the marketplace as a professional dealer. You have the possibility to change the selected vendor status at any time later and you can try out the version for the sale of individual products, in order to get an impression.

If you decide for a “Professional Seller” account, Amazon charges a monthly fee (the first 30 days are currently free). As a private seller, however, an amount is charged per item sold. In this respect, the Professional Seller Account pays off quickly, if one is serious. Apart from that, the private account has very limited tools that you absolutely need to successfully sell on Amazon.

Once you have made your decision, you will be redirected to the Amazon login page, which you will surely know from your own purchases on the Marketplace. If you already have a customer account at Amazon, then you can use its data to sign up. If you do not already have such an account or want to keep your shopping separate from your sales activities, you can open a new account by typing another valid e-mail address and password.

Amazon informs you now about a few formalities – valid regulations, rules for salesmen etc. – which you must agree. Afterwards, a series of forms must be filled out with your company and business information.

Finally the telephone number you specified is verified. This completes the setup of your seller account. All the data and documents you have uploaded will be checked, which can take a few days. Once this process is complete, you will be notified and will be able to start offering your products on the Amazon Marketplace.


Within the settings for your seller account, you should specify the legally required data at the very beginning, in order to avoid subsequent conflicts with customers or warnings. You can find the appropriate area at the top right under “Settings> Your information and guidelines”. Also, if applicable, include your VAT ID in the registration form. Only in this way do you get sales-exempt invoices from Amazon. If you have not done it yet, then you can continue the registration nevertheless first by giving in upper case “NO” and carry the sales tax ID simply after.


You will really enjoy on Amazon as a salesman owing to the many possibilities and options to sell your products successfully over the virtual landscape. There are certain rules and prohibitions to which you must adhere. During the enrollment process, you will have the opportunity to access the appropriate policies and regulations. You should make use of this, because if you violate the regulations you will fly faster than you can see. Depending on the violation, you will be given warnings and even the complete exclusion from the Amazon Marketplace, which would be fatal. So I can only suggest that you carefully read the existing guidelines.


In the next step you can start in the Amazon Seller Central Portal is to list your products.

Basically, Amazon offers its sellers two options for listing products. You can either create them all individually, or upload larger quantities of articles by text file. The latter is, however, only for people who already operate online with their own shop and already have detailed product data in list form in their merchandise management system. For the manual variant, simply fill out the forms, which are made available under “Inventory> Add product”.

Another complicated process is the listing of products that are not yet categorized in the Amazon catalog, and are not sold by anyone else. Please check beforehand whether your article is already on the market place. A normal search in the customer area or targeted search for a product code, is usually sufficient.

However, if you would like to sell your own brand and gradually expand it with new products, its known as Private. Sellers buy unbranded products from a manufacturer, have them branded with the seller’s own logo, and sell as their own brand on Amazon. It is important that there are already products on one or another kind on Amazon, which have a strong demand, but are worth improving.

The Amazon system supports the EAN (European Article Number), the ISBN (International Standard Book Number), the UPC (Universal Product Code), and the ASIN (Amazon Standard Identification Number), which each product receives in addition from Amazon ). If you can not find your article under any of the mentioned data, it was obviously not yet listed in the Amazon catalog. This applies to products that you have produced yourself, have them manufactured, or have their own logo printed on them.

Before you can list this at Amazon, you need an individual EAN or GTIN (Global Trade Item Number). There are numerous providers where you can purchase your codes. The codes are not exactly cheap and come with the smallest package (1000 codes) with 230 € plus 150 € annual fee. Plus VAT. This needs to be kept in mind before you get into the Private Labeling business.


If you list your products at Amazon, you have extensive documentation available. The key words / keywords that you can add to a product when you create it, and how much the product will be found by customers, plays a particularly important role. Always put your keywords into your potential customers and try to figure out which search terms might be searched exactly for your product.

The better your choice of keywords is, the more likely your product is to be found. You can enter the words all in sequence, just separated by a comma or a space in the field for general keywords until you get the ideas or the place to go out. The Platinum keywords are so far only for Premium Sellers in the USA and not for first timers.

A really great tool when searching for keywords is SellerPrime amazon retail analytics. The search queries are 99% accurate. But if you want to go with the Amazon tool, you might have to pay a small amount for that as well. You can choose any Amazon marketplace worldwide. The word you type for the search is then supplemented by all search-query word combinations, which are still searched with the word entered by you at Amazon. Such a tool is, in my opinion, essential to come up with as many variable search requests as possible and the little money is really worth it.


On one hand, your prices depend on how many customers are going to buy from you, what profit you get when you sell, or whether you stay on your goods. Setting a reasonable price is not easy, but these values ultimately determine whether you can live from your Amazon business, or will you fail. But it is actually only a simple mathematics.

If your prices are too high, then you would theoretically earn a nice margin when selling the product. Your offer is probably not one of the most sought-after, which in turn means that only a few, or no one will decide to buy from you, but instead the competition is the priority.

But the whole thing is also reversed. If you set the selling price so low that most customers opt for your offer, then your profit is likely to be so short that you will have little joy in the sales, or even make a loss in bad calculations. Your pricing should therefore always be based on a balanced relationship between sales and profit. It is important that you take into account all costs related to the product sale.

There would be your own purchase costs, the shipping fees, the packing material, any import and general taxes you have to pay, advertising, commission which you have to pay to Amazon. Always keep in mind that the revenue you earn is not the key to success, but the profit you earn by selling your products.

For beginners in the online trade on Amazon, it happens frequently that they suffer losses because of low prices, which rob them already in the short term of their existence. 100,000 € sales may sound spectacular, but are worth nothing if no profit comes out of it. The free Amazon calculation tool of SellerPrime helps you here tremendously.


The price of your product is never an isolated value. It is always closely linked to the prices of other providers. This is particularly true for a marketplace like Amazon, where the customer is always faced with the prices of your competitors in direct comparison. Just as you hope to pay attention to the offers of the competition within the scope of your prize-fixing, your prices also have an influence on the behavior of your competitors, so you should keep an eye on them. A regular cost check of the products you offer is therefore indispensable from a competition point of view.

Using a tool like AMZ Trainer amazon data analytics, is always recommended as it will show you the exact data on which you can base your amazon business strategy. The tool will also help you to choose your keywords to gain more visibility and also win the BuyBox.

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From the above article, you should have understood that Amazon can’t be learning through a Simple Course. It’s a journey, which requires ongoing learning. To learn more the Amazon business for FREE, look at the Amz Trainer website.
Courtesy – sellerprime Blog