How important are Keywords in Amazon?
FOR THE SELLERS, IT’S REALLY IMPORTANT TO KNOW THE SIGNIFICANCE OF KEYWORDS IN THE PRODUCT DESCRIPTIONS. WE COULD SAY THAT KEYWORDS IN THE DESCRIPTIONS ARE LIKE OUR SOUL, WHICH COULD MAKE THE CONTENT STRONG AND APPROACHABLE. YOUR GOOD SELECTION OF KEYWORDS WILL MAKE THE SEARCH ENGINE OPTIMIZATION (SEO) OF YOUR PRODUCTS EASIER, THEREBY LETTING THOSE PRODUCTS TO COME AT THE TOP IN THE SEARCH RESULTS. HERE, SEE MORE ABOUT THE IMPORTANCE OF KEYWORDS IN AMAZON.
The term keywords can be defined as those words that explain your product. This might be one word or set of words (phrase) that will be used by a buyer to search the products. In general, the keywords should explain your products’ names or their features. For example, let’s take “Kuber IndustriesTM Center Table Cover Maroon Cloth Net 40*60 Inches”. This title itself describes the product manufacturer details, type of product, its color, its type, and its size. This way, it will be easier for the buyers to search for the products they are looking for. It’s for this reason that these are called as keywords.
The Significance of Keywords on Amazon Seller Central:
If you want to do a good business with Amazon, you need to choose more specific, as well as appropriate keywords. It’s only by this way you can make Amazon make the rank of your products higher, thereby bringing your products on Page #1 of Amazon search results. So, where to add your keywords? Check below:
- Title of your Product:
As in the example that was explained above, you need to formulate the title of the product more appropriately. This means that you need to insert as many keywords as possible so that it has all the key information about your product. However, there is a limit set by Amazon for the title. Know about that as well. Now coming back to the point, by inserting the keywords in your product title, you are making it very strong and more familiar with the product. Remember that the product title is the top-level indication of what your product is all about. This way, if a buyer puts a keyword phrase into the Amazon search box and if your product title has the exact phrase in it, then there are excellent chances that the buyer is looking for your product or similar one. Thus, the likeliness of your product sale increases.
- In the Bullet Points:
You can insert your keywords in the key product features section. This section is designed in such a way to describe the specifications of your product in detail and hence, if you insert the keywords here, it would help more and more buyers to reach out to the fitting product for buying.
- Product Description:
The product description section is the place on the product page, which gives the detailed information about your product. This will appear at the bottom of the page. Here, the primary aim of the seller is buyer satisfaction and this could be achieved by putting more and more explanation about your product. In this, remember to insert keywords as well so as to let your customers know more about your product, which will convince him/her to buy the same. Remember that the better the keywords the better the chances of your products getting sold. In general, a product description with at least 1000 words with HTML tags is recommended.
In conclusion, we would say that the keywords are really important for your product pages. By making some minor changes to your product descriptions by inserting relevant and sound keywords, you could see a great difference and all for the good! Therefore, start collecting a good set of keywords for your products right away! To learn more about doing a successful business with Amazon, click here.